Since Google keeps updating its algorithm every year, it becomes difficult for SEO specialists to figure out the best on-page SEO techniques for improving the visibility of websites. Every year, the Google algorithm has around one to two updates. It makes it difficult for experts to follow only a few SEO techniques all the time.
It is also impossible to track so many changes on these algorithms. But if you know about the best on-page SEO techniques for higher rankings, it’s enough to help you stay ahead of your competitors. We all know that most searchers don’t go beyond the first page of search results. Therefore, it is crucial to learn new techniques to remain on the first page of SERPs (search engine result pages).
On-Page SEO means optimizing a website according to the search engine. On-page SEO is what we work on inside our website and the techniques we use to optimize our website or blog according to the search engines with the best on-page SEO techniques.
Usually, there are two types of SEO used within blogging:
- On-Page SEO
- Off-Page SEO
With the help of these best on-page SEO techniques, you can quickly learn the on-page SEO to optimize your website and blog according to the search engines and optimize the website according to the search engines. So that your website can easily rank higher on the search engine and show it at the top in the search result, first, let's understand what on-page SEO is.
What is The Meaning of On-Page SEO?
On-Page SEO Definition –
On-page SEO is optimizing all the elements on your website or blog. The user experience, the code behind each page, the visual elements, and the content of your website pages and posts are among them.
In terms of on-page SEO, you should consider the proper use of the keywords, metadata, code optimization, the quality and freshness of your content, a good website structure, internal links, and a great user experience.
We cannot claim that off-page SEO, which is frequently dependent on constructing reliable inbound links to your website or blog, is more crucial than the best on-page SEO strategies for better rankings. At the same time, both contribute to a higher ranking in search engine results, but we think it’s a good idea to start your SEO efforts on-page because it’s much easier to control all the issues related to your website and blog.
Why is On-Page SEO Important?
Google constantly checks the content on your web pages to determine whether it is relevant to the search query. Searching for keywords is an integral part of this process. Since Google is constantly looking for relevant search results for asked questions, their algorithms also look for relevant content on web pages.
If your webpage is about shoes and you don’t mention various versions, Google’s algorithms know where to get the most relevant results. So, relevance is a significant part of different on-page SEO. It means you are not likely to rank higher unless you crack it.
What are the Best On-Page SEO Techniques for Higher Rankings?
Definition of Best On-Page SEO Techniques: When we use all the content used within our website to optimize according to the search engines, the techniques we use are called on-page SEO techniques.
There are different types of content on our website, and we have to use other best on-page SEO techniques to optimize all those content.
Top Best On-Page SEO Techniques:
On-Page SEO Techniques – To optimize the website on the page, we use different types of techniques which we are going to tell you in detail below:
1: Post Title (Article Headline)
When we create our website or blog, we write a lot of articles inside that website, and we also need Headlines for all those articles on which we write our entire article. Before writing the headlines, we must pay attention to a few things.
1- Word Limitation
First, we should understand how many words we have used in the headline we will write for our article. If you use more words, the title of your article on a search engine does not show entirely, so the visitor does not know what you have written about the content inside your article.
To write a good title, you can use a maximum “of 70 Words” in your title. More words in your title do not show your title correctly on search engines.
2- Eye Catching Words
We receive many results when we perform a particular search on the Internet, but we always choose articles with specific well-known and attention-grabbing terms.
A proven way to get more people to click on your website in the SERPs is to have a title that evokes strong emotions. Notice that we didn’t say kind of emotions, just strong emotions. It doesn’t matter what type of emotions you will add if they are strong enough.
If you’ve browsed Facebook, you might have seen several posts with titles similar to – “9 daily life-hacks that will blow your mind, 6th one is the best!”. They are trying to evoke your curiosity–another intense emotion.
For example: How to, Complete, With Screen Shot, Top, Best, Tips, etc. These are some of the words that attract our attention. Therefore, writing such words in your title increases the chances of getting clicks.
3- Use Symbols
When we write an article on a topic, then we have the keyword, many times, we write an article on multi keywords and sometimes on a single keyword. You write your title when you write an article on a single keyword. You can add some symbols after writing that keyword at the beginning, increasing the density of your keyword and the chances of showing it at the top of your article.
4- Don't Place Your Keyword in End of the Title
The keyword is crucial in the article, so if you put it at the end of the title, it won't add much value. So whenever you write a title for your article, try to put the primary keyword at the beginning. It will improve the keyword remarkably and increases the likelihood that your article will rank highly in the search engines.
2: Heading Tags
All articles must have a heading tag because using your keywords in the headings may boost your post's importance and the keyword's volume.
By writing an article on both the blogger and WordPress platforms, you will get different options for heading so that you can convert your words to heading.
Headings in articles are also of 3 types-
1- Main Heading (H1)
Inside the Main Heading, we write the heading on which we have the entire article base. For example- Within this article, we have made “Best On-Page SEO Techniques for Higher Rankings” the main heading of our article because our whole article only explores this.
2-Sub Heading (H2)
Subheadings will always target our main keyword and help us clarify our article and use (H2) heading, and we can focus on our main keywords more thoroughly.
3- Minor Heading (H3)
We can cover many things with a minor heading, which is mainly the benefit of our article. For example, if we write an article on a topic like best on-page SEO techniques, what would be the use of reading about that topic? Maybe we can explain this point well with the H3 heading.
In this way, you can make your article more attractive and valuable by using different headings and H1, H2, and H3, heading; you can also focus well on your keywords.
3: Image Optimization
When you are not optimizing the images used in the content, you miss out on the web traffic as it goes to the competitor’s websites. Therefore, according to our best on-page SEO techniques, you should do a proper image search for higher Google search engine rankings.
People often tag images and alt tags in social media marketing and SEO services. But optimization is beyond that. When you accurately optimize website images, you are more likely to get a higher ranking on SERPs.
For optimizing the images besides the alt tags, you have to consider different factors, such as resizing images, optimizing file names, decreasing file size, hosting the image on CDN, and forming an image sitemap. It does take some time, but it’s very beneficial for SEO services.
The other advantage of optimizing the image is that when we optimize our image, we can also implement our main keyword inside our image, which increases the volume of our keyword even more.
4: Keyword Density
The density of keywords within any article is critical because when you fix your main keyword in different places, the search engine can easily understand your keyword and quickly find your article on the results of the search engines.
However, Keyword Density should never be overdone. A low keyword density is better than a high keyword density. Even with a low keyword density, there is a good chance that Google will pick on your focus keyword. But, a high keyword density is a bad quality signal, which might get you kicked out from the search results.
While there is no perfect keyword density, a keyword density of 1-1.5% is sufficient in most cases. The more important thing is to keep your language natural because if search engines don’t pick on the high keyword density, your users definitely will.
5: Keyword Placement
Keyword Placement means placing your keyword in the right places. By placing the Keyword in all the main areas inside your article, the search engine makes it easier to understand your keyword.
According to the best on-page SEO techniques for higher rankings, place keywords in the right places, you have to pay attention to these things:
- Your primary keyword should be inside the title.
- H1, H2, and H3 should be your keyword inside the heading.
- Your primary keyword should be at least 1-2 times inside the first paragraph of the article.
- Your main keyword should be at least 1-2 times within the second paragraph of the article.
- To optimize the images, you must also write your main keyword along with your image.
- Inside the permalink, you must write your primary keyword.
- Your main keyword should be inside the description box at least 1-2 times.
- By placing your primary keyword at the start of your content, you may highlight it to boost the keyword density.
6: Internal Links
With the help of internal links, you can link your other articles with your article. By doing this, you will slowly create a network inside your website. Any person visiting your blog can collect information about your other articles through the internal links available inside your article and also see your other articles.
Therefore, you can quickly increase the traffic on your website with internal links. Also, by applying internal links, you can easily highlight your old articles that you were not benefiting from so that they can increase traffic and also profit from that article.
7: Meta Descriptions
An article's meta descriptions explain the whole blog post in minimal terms. Whenever we search for a topic on the Internet, we get to know three things about any article inside the result, and we read it and guess what you can find information within that article and how good it will be for us.
Therefore, writing a meta description for your article is very important. Whenever you write an article above a topic, then you must write a short description about that article so that when your article shows in the search result, people can read your description and understand what things you have explained inside its article.
You must also have complete information about the meta description limit to write the meta description. Within that limit, you should write the meta description for the article so that your full description will show in the search result and people will read it to understand easily.
You can use a maximum of 160 words, so it is a challenge in front of you that you have to write a description for your article within 160 words.
8: URL Structures (Permalink)
When we design a website, we include the URL so that anyone with access to the Internet may access it. Similarly, each post we publish on our website has a URL that anybody may use to access.
The URL of the article is also called Permalink. Permalink is the address through which anyone can access our article. It would be best if you created the permalink according to your article. If you place your keywords in the permalink of your article, it leads to the density improvement of your keyword.
When writing a permalink of an article, you should also keep in mind that keep your permalink smaller because the smaller your permalink is, the more space it can create inside the search engine.
Multiple URL length studies have shown that shorter URLs have a higher chance of ranking in the SERPs. Short URLs are simple, to the point, and specific enough to drive clicks. Just think about it. Which of the following URLs looks better to you?
The difference is clear. Long URLs are also prone to be either keyword-stuffed or unnecessary long. Google doesn’t prefer either one of them, and neither should you.
9: Meta Tags
Meta Tag is used to implement alternative words of your article's primary keyword. When a user searches for the terms related to your Keyword on the Internet, it will show your article in the search result, and your main keyword is also used inside the meta tag to improve your keyword density.
On Blogs made on Blogger, you can write Meta tags with your article using Labels Box. To use Meta Tags on WordPress, you can write meta tags with your article using plugins like Rank Math and SEO By Yoast.
10: Broken Links
If your site has broken links, it could be one of the more significant on-page SEO mistakes. With the growth of your site, you need to update the resources. Having one or two broken links isn’t a big issue. You can quickly solve it by setting up the 404 pages in a proper way or by redirecting the users to a relevant page within your website using 301 redirects.
However, if there are several broken links, it could be dangerous. Several reasons exist, such as the visitor seeing 404 pages instead of the required information. It leads to a massive drop in organic traffic. Furthermore, your website would be seen as of low quality.
11: Page Loading Speed
Any website's loading speed has a significant impact on its ranking. Therefore, you should delete superfluous or ineffective widgets to improve your website's performance. If you don't, you won't gain any further advantages because widgets cause most websites to load slowly.
Along with this, there are some other main points on which you will pay attention, then the loading speed of your website will always remain on top:
- Remove unnecessary widgets.
- Do not upload heavy images to your article.
- If the GIF files are of more size, do not upload them to your article.
- Embed YouTube videos also make a difference in the loading speed of your website, so always try not to embed videos from YouTube with your article.
- Uploading the video along with the article does matter much about the loading speed of your website.
12: Mobile Friendliness
Mobile devices now account for over 70% of all Google searches. As a result, if your website is not mobile-friendly, you are already losing half of your prospective visitors. So, what are your options?
Make sure your website is mobile-friendly as a first step. Check your website's mobile friendliness with the Google mobile-friendly tool and address any issues.
Then, take it a step further and test your website on mobile, just like a real user, to ensure that everything, including your CTA buttons, is shown appropriately. Mobile-friendliness is not an issue for websites that use a responsive design.
13: Backlinks are Important
Search engine optimisation relies heavily on backlinks. If you don’t focus on establishing high-quality backlinks to your site, you won’t be able to have a successful On-page SEO strategy.
You should understand one thing that building brand authority depends heavily on backlinks. Blog expertise, management, and integrity will be more crucial in the future. When a popular website connects to yours, your EAT factor rises, and Google views your website as a searcher-friendly option.
Here are a few suggestions about backlinks according to the best on-page SEO techniques for higher rankings:
- Always prioritise quality over quantity because the domain authority of your linker is more critical than the total number of links you have.
- Consider inviting a guest blogger to contribute.
- Use online forums to distribute your work and network with others in your profession.
- Make the most of social media by sharing helpful content and requesting backlinks to your website from others.
- Find mentions that aren’t linked and make them clickable.
Benefits of On-site SEO
When you incorporate these constructive best on-page SEO techniques in your website SEO optimization process, here’s how you will benefit:
- Your website will have a higher rank on search engine result pages. The high-quality, original content and SEO-optimized web pages will ensure your website’s domain authority improves.
- The organic traffic on your website will get a boost. The best on-page SEO techniques will increase your CTR while your site ranks high in SERPs, which attracts a vast audience organically.
- You can experience a step-up in conversion rate. The best equation is when your website has sizeable organic traffic, provides the best user experience, and ranks better than your competitors in SERPs. These best on-page SEO techniques help you achieve this goal, which eventually spawns increased sales and scales up your earnings from your website.
- On-site SEO aids in boosting brand awareness. When your website ranks well in SERPs and more of your web pages get organic traffic through search results, it enhances your brand value, thus thrusting your business.
- You can cut down your brand-promotional expenses. With on-site SEO, your website will gain more web traffic organically. So, you don’t have to invest a lot in ads to promote your brand. All you must do is focus on the optimization procedures; in the long run, your expenses will reduce, eventually leading to phenomenal ROI.
FAQS About Best On-Page SEO Techniques for Higher Rankings:
What is the difference between on-page and off-page SEO?
On-page SEO explains to the search engine what your page's topic is. It instructs the search engine to show your blog in response to specific search queries using keywords and phrases. However, off-page SEO informs search engines about your blog's reputation and quality based on the websites you link to and your entire online presence.
What are the most critical on-page SEO factors?
The most crucial on-site SEO factors are a well-thought title, informative and original content, descriptive tag, quality images, user-friendly URLs containing target keywords, and well-structured and formatted webpage design.
Is on-page SEO different from technical SEO?
On-page SEO optimizes at the page level, while technical SEO deals with sitewide issues such as crawling the content, overall site speed, information architecture, internal linking, etc.
Is on-page SEO important for a blog?
On-page SEO is vital if you want your blog to be seen by the relevant people and come up in searches for the topics you write on your blog. Make sure to do on-page SEO first before you proceed to off-page SEO. Some simple changes can boost the chances of your blog being visible to a larger audience.
Final Words on Best On-Page SEO Techniques for Higher Rankings
SEO has become a crucial facet of a successful digital marketing strategy. On-page SEO is one aspect you must excel at to capitalize on optimization outcomes in the best way possible. Get involved with these best on-page SEO techniques and understand innovative on-site SEO practices. Implement these best on-page SEO techniques along with your other marketing tactics. Rest assured, your website will rank on the first page of search engine results and experience an exceptional surge in organic traffic, thus enhancing your brand value.
Within this article about best on-page SEO techniques, we have covered all the critical points and tried these on our blog network. That is why we thoroughly explained all the essential things of on-page SEO so that you can do well on-page SEO and optimise your website according to the search engines.