Have you been wondering about the way to drive traffic to your eCommerce website? As a brand new eCommerce website, your main struggle is going to be how to drive traffic to your online store.
In fact, drive traffic and also bring leads is recognized as a big challenge confronting companies nowadays.
This article is a guide to drive traffic to your ecommerce website.
The key is to drive high-quality traffic to the eCommerce website to ensure that your visitors are indeed interested in buying your products. To help you do just that, here are strategies to drive high-quality traffic to your eCommerce website.
Main Fact – Search Engine Optimization (SEO)
If you would like to add content marketing into your all-round marketing to increase online store traffic, it is considered necessary; you are aware of the purpose that SEO will help you get traffic to your web site.
SEO can be a marketing method used to support your retail business site “get found” on google search engine success by men and women interested in that which you have to offer.
6 Steps To Drive More E-commerce Store Traffic Without Buying Ads
Drive more E-commerce traffic to your online store in 53 days.
A good strategy means that you are attracting the right people to your e-commerce website.
- How to boost your traffic without buying ads?
We want to remind you that not all traffic on your website is equal. You want high-quality web traffic. Write compelling headlines. A headline is one of the most important elements of your content—links to the post from your blog will also help to gain visibility.
- How to start re-engagement with your customers?
Start re-engaging your users if you are not doing so. Engaged customers can bring more business than new users
- Why you need to post premium content?
What is the premium content? Typically, it consists of publications that are valuable, consistent, and enjoyable all-round. You must have an established method of producing and publishing premium content on your website.
- How to utilize social media for more traffic to your e-commerce website?
Social media is promotion, sales, links, shares and cultural relevance. It’s something that every e-commerce retailer has to take seriously and devote meaningful time and effort toward.
- How to optimize your store for the right keywords?
SEO is a marketing tactic used to help your e-commerce site appear in search engine results for different keywords. So, whenever someone enters a search term in Google, your website will appear in the top results.
- Why you need to do audience research?
Figuring out the best way to reach potential customers requires understanding who those people are. The people who are most likely to buy your product are known as your target audience. you need to take on to capture their attention and achieve great conversion rates.
Proven Tips to Drive Traffic To Ecommerce Website
- Add keyword phrases related to your eCommerce retail outlet in your blog site content.
- Incorporate external backlinks in your material pointing that will become relevant gurus in your sector.
- Create a website of dimensions links, and so Google spiders your entire site.
- Create a sitemap and distribute it towards significant search engines like bing and yahoo.
- Include search term descriptions about all merchandise images.
- Publish detailed descriptions.
- Boost your website to carry out at top rated speeds.
- Construct links directed to your subject material from state-of-the-art sites.
Create Relevant And Appealing Content
Creating relevant and engaging content can do wonders for you in terms of getting more traffic. With a carefully crafted content, not only will you be able to generate backlinks, but also you’ll get more referral traffic. You can even rank your web pages for the right keywords, which can also bring you truckloads of traffic through the search engines.
There is no quick and easy way to get traffic unless you pay for it and building up a consistent stream of visitors takes time and effort.Best Strategies to Drive Traffic To Ecommerce Website
No matter what kind of eCommerce business you’re running, you stand to gain from publishing relevant and high-quality content. Let’s say you’re running a dropshipping store, and your pocket for using paid ads isn’t as deep. One of the best things you can do is publish relevant content to bring people into your dropshipping website. Once they’re on your website reading your blog posts, you can insert the products you’re selling (strategically) into your blog posts.
Working Strategies to Drive Traffic To Ecommerce Website
That way, it becomes almost impossible for your audience to miss the product your selling. Of course, that’s just one of the ways you can use relevant content to succeed in dropshipping. There are countless other strategies you can input; you need to read comprehensive dropshipping guides so you can learn about the tried-and-tested policies to generate organic traffic and sales. To help you create content that can address your target audiences’ pinpoints, you will need to find topics or questions that they are asking and searching for online.
By using keyword research tools like AnswerthePublic, you can type in your keywords in the search box, and the tool will give you the topics and questions that people are commonly searching online about specific keywords.
AnswerthePublic will also show you a visualization format of the related keywords and questions to your search. Additionally, if you click on the green dots beside each line, you’ll be taken to a Google search results page where you can see the top ranking websites that have these keywords. It will also give you insights on how top ranking websites are optimizing the keywords in their content, and apply them to your content.
Finding topics or questions that your target audience wants answers to can help you answer their burning questions in your content and provide solutions to their problems. If your content manages to address your potential customers’ pain points, then you’d be in a perfect position to sell your products.
Make Sure Your Website is Fast and User Friendly
Before you decide to invite a large number of new potential customers to your online shop, you’ll make sure they do not encounter a few everyday website speed bumps once they get there.
Even a 1-second slow down on the site may decrease conversion rates by seven per cent and adversely affect your engine ranks. That’s lots of wasted advertising resources.
To check on your website rate, run your website through a free speed band like Pingdom. Com. You will get ideas about an acceleration grade, as well as suggest where one can improve.
As soon as you’ve examined your site swiftness, attack the cheapest hanging fresh fruit that’ll enhance speed probably the most.
Always Write With a Perfect Angle
Content should always be created with your distinctive value proposal in mind. Exactly what value idea? It’s not only like something fancy. It’s the thing that makes your website unique.
It is your rewrite on a service or product that other people also offer, publish it in some different manner.
Your online visitors will invest 15 secs or much less on a web page. Use all of those mere seconds to reinforce the reason why your item offers something which no one otherwise can.
Track Your Website Traffic
When you track your website traffic, you will know from which platforms your web traffic is coming. You will see if it came from your ads, organic searches, or from the other marketing methods that you employed.
This tool will also show your traffic sources, referring and destination websites, plus competitors and similar sites.Best Strategies to Drive Traffic To Ecommerce Website
As you determine which platforms your ideal traffic is coming from, you can then focus on doubling down your marketing efforts on the right platforms. Tracking is also a great way to assess the results of the marketing strategies you’re using. It can tell you which among the marketing methods you’re running are bringing you relevant traffic. With website traffic estimator tools like SimilarWeb, you can check your website’s estimated monthly average traffic and a trend of your number of visitors for the last six months.
With this data, you can assess which strategies in different areas, like your social media or SEO campaigns, are driving traffic to your website. Let’s say the bulk of your traffic comes from the search engines; if that’s the case, then you might want to consider optimizing your website content for the search engines so that you can get even more traffic.
Use Influencer Marketing
Let us guess: You want better brand visibility, don’t you? Not only that, but you also wish to more leads, sign-ups, followers, and sales, am I correct?
It doesn’t matter if you’re running a corporate website, blog site, or an eCommerce site, influencer marketing can do wonders for your business. When you think about how thousands of people follow influencers, and how they can influence these people to purchase your products, it isn’t hard to imagine how influencer marketing has become the go-to marketing strategy of online entrepreneurs.
However, before starting your influencer marketing campaign, you need to look for the right influencers first.
The best thing that you can do is to be consistent, lay a solid foundation, and your traffic will gradually increase over time. Beware of sites or people that promise you millions of hits overnight or fast SEO rankings. These are all scams.Best Strategies To Drive Traffic To Ecommerce Website
You can use tools like Buzzsumo to search for influencers within your niche and get information about their page authority, domain authority, number of followers, and more.
The tool also allows you to add filters to your search and find influencers based on the kind of content that they share. By using tools like these, you can easily find influencers without going through multiple social media platforms and searching manually. Once you find the influencer who best matches your marketing needs, you can then work together on building your campaign to promote your brand.
Always Provide Social Proof
People will love and trust the products which are you offering to them. It is a proven way to drive high-quality traffic to your eCommerce website and build trust.
Social proof is precisely what it sounds like and what you hear. It’s proof that your customers love and trust a brand enough to buy from it.
Send Targeted Promotional Emails
- You have been faithfully building a subscriber listing. Now, what should you do with it?
- Did you know that replicate customers invest 72% much more, on average, compared to new customers?
Whatever you’re offering online, you should drive traffic to take action.Best Strategies to Drive Traffic To Ecommerce Website
Marketing emails develop loyalty to hold customers returning for more. You are letting your own “best customers” in upon something unique before other people. It may be an opportunity to get a repeat selling, wrapped inside a discount can be. Everybody benefits.
Need More Traffic? Tips to Get Visitors to Your Website
Come at it from a potential customer’s point of view. Are topics easy to find? Do the links make it obvious where visitors can locate the information they’re looking for? Also, make sure to optimize your page-loading speed.
From a marketing perspective, the good news is the process of getting your first customer versus your one hundredth is the same. But for traffic to successfully result in sales and profit, there are some essential requirements to ensure that traffic converts and the cost is sustainable.
Ecommerce marketing is the practice of generating awareness, sales, and brand loyalty for an online store. Marketing for e-commerce businesses uses strategies like search engine optimization (SEO), email marketing, and pay-per-click (PPC) advertising.
What Can You Do Offline?
1. Attend local meetups
2. Attend Industry Related Conferences
3. Attend Workshops
To succeed with your offline efforts, learn to listen and communicate better.
Always Emulate Your Popular Content
Trending topics are likely to perform well and drive more traffic to your site. It’s easy to discover what’s hot on each social channel in their respective trending sections. You can also find the most popular topics within your niche using a tool such as Buzzsumo.
What About Competitions
You can have competitions on social media sites as well, although you don’t need to limit this to social media. Encouraging customers to engage by posting photos, sharing top tips, or funny anecdotes can build a community and also improve your brand awareness. Everyone loves a fun competition.
Final Words – Best Strategies To Drive Traffic To Ecommerce Website
There are tons of ways to drive traffic to your online store, from social media to in-person marketing and everything in between. The most effective method depends on your hard work and dedication and a bit of optimization.
Let us know in the comments which channels you’ve tried and which ones work for your business.