Blogger vs WordPress Comparison Chart: Pros & Cons, Cost, and SEO Differences

Blogger, also known as Blogspot and WordPress, are two well-renowned blogging platforms in a very competitive industry.

However, there can be only one winner.  However, WordPress has 37.7% of all online websites until a recent date, while Blogger had only 0.8% of all websites.


Besides that, more than 75 million people and brands globally use WordPress to promote their online businesses.

Blogger is a blogging platform that is owned by Google. It is available free of charge and has enough space to publish much data on the web, and sometimes reliable.

Google runs this platform, and therefore, you do not own your content once you publish it on Blogger. Google reserves the right to shut your blogger blog down or deny you access to your blog anytime.

WordPress, on the other hand, is a blogging platform provided by WordPress for you to host your website.

With this platform, you can build, install, run, and self-host a blog with your domain name.

You own the website, and therefore you have the right to run it as long as you want and shut it anytime you want.

Most importantly, you are the owner of your content; you have full control of your site’s kind of information and share your information with a third party. It is important to note that in this article, we are comparing blogger and the self-hosted and not and Blogger.


The comparison is based on each platform’s services and features, further subdivided into pros and cons.

Though both platforms have great features, the best blogging platform for an affiliate marketer might not be the best for a blogger.

Therefore, depending on your needs, you will choose a platform that best suits you.

Comparison Between Blogger and WordPress

1. Control

Blogger is a platform with minimal tools that enables you to perform only your site’s limited functions.

The things that you can do on your web are limited by the tools available. There is no way through which you can go beyond what is already provided.


WordPress, on the other hand, is open-source software. This gives you the freedom to add extra features. It has numerous plugins that allow you to extend and modify the default functions to meet your website’s needs.

WordPress beats Blogger hands down as the best long-term platform for serious business people, such as affiliate marketers for business websites.

2. Website Transfer

Transferring your web from Blogger to another host is an uphill task. When you do this, you stand a chance of losing your data, SEO ranking during the move.

On the other hand, if you are using WordPress, you can transfer your WordPress website to whichever host you want without a problem.

It allows you to change your domain name, change the host, and move your web to other content managers without risking your content.

WordPress clearly has many advantages over Blogger in every respect.


Why should you do something twice when you can get it right the first time? If the aim of starting a blog is beyond a private online blog, Blogger is not meant for you. WordPress is a better option for every indicator.

3. Security

Blogger has an advantage of the giant Google’s robust security system.

For this reason, if you are using Blogger, you will have no thought about managing your server’s security resources, creating backups, or even securing your blog. Google will do all these on your behalf.

WordPress is equally secure. However, it is paramount that you take care of your website’s backup and security because it is a self-hosting platform.

The good news is that WordPress has plenty of plugins, which will make this exercise a simple one.

Since WordPress is very popular, it makes it a major target by many hackers. Most of its users make their websites vulnerable by not updating their themes, plugins, and the whole software as a whole.

But a good hosting provider should take care of all this for you without any additional cost.


4. Support

On the one hand, Blogger has minimal support. It has a basic user forum and documentation. Therefore, when it comes to supporting, Blogger has minimal choices.

On the other hand, WordPress has a robust and very active community support system. They have an IRC chat room where you can get instant help from WordPress’s experienced developers and users, community forums, and online documentation.

Besides this, several other companies are giving premium support to WordPress. Simply put, WordPress has out of this world support as compared to its Blogger counterpart.

5. User Interface

By default, Blogger comes with a limited number of themes to use. It is possible to modify these templates’ backgrounds and colors with the help of already in-built tools.

However, you cannot be able to make modifications or develop new layouts.

However, they also have non-official blogger templates. The only problem with these templates is that they are of low quality.

WordPress has numberless templates that you can use. All of these themes are free and of premium quality.

These themes allow you to create unique and professional websites. For almost every type of website on WordPress, there is a theme special for it.


It does not matter what your blog needs. WordPress has numerous high-quality themes that you can easily customize and modify to fit your site’s needs.

Countless companies make premium WordPress theme that provides exactly what you’re looking for.

6. Future

For a very long time, Blogger has not had any major updates.

Instead, we have witnessed Google take out some of their most popular services, such as Google Adsense for feeds, FeedBurner, Google Reader, among others.

The future of Blogger is not very promising. But its future is in the hands of Google. They reserve all the rights either to shut it or not.

On the other hand, WordPress is open-source, which means that its future is not in one company’s hands.

A community of users and developers created it. It is famous globally, and most of the major international organizations and businesses are dependent on it.

The future of WordPress, when compared to Blogger, is reassuring and bright. Simply put, WordPress is here to stay.

7. eCommerce

Are you looking for a platform to help you earn a living?

Well, Blogger does not have features to help you make money.

The only method of making money using Blogger is by displaying your advertisement through Google’s Adsense. To reach the third-party eCommerce platforms, you will have to integrate them with various selling tools.

On the other hand, WordPress comes with numerous plugins that you can use to advertise your web. It has no restrictions, and therefore you can create an online storefront from where you can make money.

8. Cost

How much will it cost you to set up a WordPress or Blogger blog?

Well, it is absolutely free to set up a Blogger blog. You will use it for free for life.

However, it has a shared sub-domain. If you would like to remove the sub-domain, you will have to buy a new domain from a third party.

To run a blog on Blogger, you will only need to pay the yearly domain registration fee alone.

For WordPress blog, on the other hand, it is only the software that is free.

You will be required to purchase the host and domain name. A domain name costs only a few bucks a year. However, some companies offer a free domain name and hosting.

In comparison then, Blogger is cheaper because it is absolutely free. But it will cost you around $100 per annum for WordPress.

But considering the features that come with it, the money is worth it.

9. Usability

Blogger is ready to use the platform, and since Google hosts it, you do not have to look for a host. You will also be issued a sub-domain name ( unless you purchase a different domain name.

The only requirement for you to have a Blogger blog is to have a Google account. It is effortless to sign up and start a blog on Blogger.

WordPress, on the other hand, is very popular for its simplicity. To start a blog on WordPress, it is paramount that you buy a hosting plan and a domain name.

When you meet these two requirements, you will be allowed to install your WordPress on your hosting server and then connect it to your domain.

Once your blog is published, you can begin posting your blogs. You can customize your blog as it seems fit to suit your blog needs.

10. Functionality and Features

Blogger lacks WordPress’ flexibility.

You cannot be able to add themes. But, it allows you to add third-party’s scripts for you to increase some basic features.

However, adding third part scripts comes with its limitations. Simply put, it is not possible to extend Blogger’s functionalities.

WordPress, on the other hand, is highly flexible. This is because it is supported by a proactive community of users and developers.

It has thousands of plugins that you can use to add its functionality and features.

Some of the features that you can change include contact forms, SEO, lead generation, and many others.

The good thing about these features is that you can change your blog to any website you want it to be.

Blogger Vs WordPress Pros and Cons

Pros of WordPress

As mentioned above, it is worth noting that there are two versions of WordPress – and

In this write-up, we are focusing on, and the following are some of its merits.

(i) Flexibility

WordPress is very flexible, and it has more space to grow and take your blog to another level.

(ii) Control

This platform gives you the freedom as a user to have full control, own it, and run it as you want.

(iii) It is monetizable

You have the right to monetize any of your blogs on WordPress in whichever way you want.

Some of the ways you can monetize your WordPress blog are through affiliate marketing and Google Adsense.

(iv) It has plugins

The platform has plugins for all functions and features. With the help of plugins, you can add as many features and make any changes to your blog even if you do not have prior coding knowledge.

(v) Blog management

WordPress gives you the freedom to manage your blog from anywhere.

You can manage your blog using mobile apps supported by both iOS and Android, using a laptop, tablet, or desktop with either Windows or Mac, and through the browser.

(vi) A wide range of Templates

This platform has a wide range of design templates which you can use to build a slick looking design without necessarily having any designing know-how.

There are numerous free WordPress themes for bloggers to use.

(vii) Multiple resources

WordPress has numberless online resources where you can get help in case of any problem.

Many people are willing to help you. In addition to that, there are also meetups and conferences where you can obtain help for your WordPress blog.

(viii) Open-Source Software

WordPress is open-source software that has a huge and vibrant community of both designers and developers.

In case you need help with designing your blog, you can easily get someone willing to walk with you through the process.

(ix) Easy Content Transfer

WordPress gives you the ability to either import or export any of your content to and from other platforms.

(x) SEO Friendly

WordPress is renowned for its SEO friendliness. It becomes even more friendly when it is being used alongside SEO plugins.

WordPress is the right choice for you if you are running a blog that is SEO dependent like affiliate marketing.

(xi) Website and Blog Building

You can use WordPress to build different kinds of websites and blogs.

The number of websites and blogs that you can build is as numerous as are the themes.

You can join their ad network WordAds to monetize your blog and make money. But you will need a custom domain name to be eligible.

Cons of WordPress

Everything good thing has its drawback. The following are the cons of WordPress:

  • Needs server and Domain Name – For you to install your WordPress, you need a server to host your WordPress site and a domain name. For you to get these services, you will have to pay a few bucks every month.
  • It has a learning curve – For you to get used to using WordPress, it has a medium-sized learning curve. This is due to the many technical opportunities that it has to offer.
  • Managing responsibility – With WordPress, you are personally responsible for managing your blog’s backup, uptime, and security. These are the primary features in any online site, but WordPress does not provide them.
  • Too many themes and plugins – WordPress has numerous themes and plugins. These require a lot of time to find out which ones are ideal for your blog’s needs.
  • Cost – Blogger is absolutely free to use. Therefore, it is a better option for newbies. This is because you want to cut on the cost until you can pay for other companies’ hosting fees.

Pros of Blogger

The following are the merits of using blogger:

(i) Easy to integrate

Since Google manages it, it is straightforward to integrate its Analytics and Search Console. Besides that, if you integrate with your Google Adsense account, it will give you the freedom to add advertising banners and begin earning money.

(ii) Simple gadgets

Blogger does not have plugins. However, it has a manageable number of simple gadgets that you can use to create or improve your blog’s footer and sidebar.

(iii) HTML changes are possible

On your template, you can do any HTML changes. You can achieve this through an interface on the browser.

(iv) Template changes

It is possible to make changes to the template designer. You can make simple changes such as column width, background, color, and font size.

(v) Default URL

Whenever you sign up for Blogger, your URL is by default. The default URL given is

However, you have the right to change this default URL to your blog’s domain name.

Cons of Blogger

One of the main challenges of Blogger is that Google seems not to be interested in it anymore.

Therefore, there is a general lack of resources and development. The following are the main cons of Blogger:

  • Limited design templates – Blogger has a limited number of choice design templates. This makes it very difficult for users to create a decent blog look and feels that suits their needs and is even unique.
  • You must have a Google account – for you to use Blogger, you must have a Google account. This limits many bloggers who would like to use Blogger but do not Google accounts.
  • Owned by Google – Google owns a blogger; hence it does not give you the freedom to own your content. When you do not own your content, Google can shut down your blog without explanation or warning, and there is nothing that you can do.
  • Limited – Blogger is outdated, has numerous limitations, and is not future-proof. If you have a big ambition of starting a blog, such as running an online business, Blogger will not give you a conducive environment to grow.


Blogger is a simple platform.

It is very user-friendly such that even a newbie can manage to write very easily. Besides that, you will not have to be worried about backups, maintenance, and hosting as a user.

The major drawback with this platform is that it gives you minimal options for changing the feel and general outlook, functionality, and adding extra features.

In fact, Google has not developed it for a long time. The user interface of Blogger and its general usability is a bit outdated when compared to its WordPress counterpart.

All these factors make Blogger not to be a good option more especially for long-term sustainability.

In other words, it cannot be compared to WordPress, which is constantly being improved and upgraded by a very proactive community of developers.

This is why, in the battle between Blogger vs. WordPress, WordPress is a winner by a great margin.

WordPress allows you to create anything that your imaginative power can give you. The open-source community that is behind WordPress gives you numerous features that are unique to the platform.

When you decide to use WordPress, it will save you not only time but also money.

This is because you do not have to create or design any function or feature from scratch. They already have design themes or plugins for everything.

Most importantly, most of these themes come free of charge. You can do all this even if you are not a coding expert.

It gives you the full ownership and control, feel, look, and the freedom of how you want to present your content is another plus for WordPress.

It is for these reasons that WordPress stand tall.

WordPress gives you full control and is very adaptable means that it has a medium size curve for learning.

Additionally, you must register your domain name, manage your content’s backup and security, and find a suitable host for your site. However, they have plugins that will help you in almost every process.

Most importantly, are you a blogger or affiliate marketer, and you want to monetize your blog, WordPress is the king of monetizing any of your online business. It gives you the freedom to use any WordPress monetization option that suits you. If you like using Google’s Adsense on WordPress, you can do so.

Which platform do you use? Comment below!

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