How to Improve Core Web Vitals Ranking Factor With 4 Easy Ways

Google has released the Core Web Vitals report in Google Webmaster Tools, which expresses the quality signals they use to improve User experience. So how to improve core web vitals ranking factor?

The report aims to help site owners fix poor user experiences on their sites by improving core web vitals. Webmasters need to optimize their site core web vitals as it is an SEO signal, and future algorithmic updates may take this factor seriously into consideration.

What Are Core Web Vitals?

How To Improve Core Web Vitals Ranking Factor
Speed Results – How To Improve Core Web Vitals Ranking Factor
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Core web vitals are essential for the page to provide a great user experience, focusing on loading, interactivity, and visual stability. Core Web Vitals is a collection of items that Google considers important for the overall web page user experience to improve core web vitals ranking factors.

Core Web Vitals are a subset of factors that will be part of Google’s page experience score.

How To Improve Core Web Vitals Ranking Factor

Page experience will be a mixture of factors that Google considers important for user experience, including:

1: Mobile-friendliness: Your page is optimized for mobile browsing.

2: Safe-browsing: Your page does not contain any malicious (malware) or misleading content (phishing).

3: HTTPS security: The page is served in HTTPS.

4: No intrusive interstitials: Your page should not have elements that obstruct your main content (such as a popup covering most of the content immediately after the user land on your page).

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Core Web Vitals Basically Consists of 3 Facts

How To Improve Core Web Vitals Ranking Factor
Factors – How To Improve Core Web Vitals Ranking Factor
  1. Largest Contentful Paint (LCP) – which measures the loading performance and should be less than 2.5 seconds
  2. First input delay (FID) – with measures interactivity at should be less than 100 milliseconds
  3. Cumulative Layout Shift (CLS) – which measures visual stability and should be less than 0.1

Core Web Vitals are nothing new to webmasters. Still, Google announced its plan to update the algorithm under these elements spurred on a heightened urgency to optimize its core web vitals. This is true for digital marketing experts, but for newbies scratching their heads and wondering what Core Web Vitals are about, this brief guide is for you.

Our Core Web Vitals Report

How To Improve Core Web Vitals Ranking Factor
Report – How To Improve Core Web Vitals Ranking Factor
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Our site loads much faster now, and we have been trying to validate the fix report for a while. It seems they are reindexing the site based on these parameters, and we hope all of them will become “Good URLs.

How to Track Your Website’s Core Web Vitals

Tracking and improve Core web Vitals ranking factor is as simple as going into the search console and looking at each web property on a case-to-case basis. You’ll need to go in and see around with this to analyze where you stand.

Our PageSpeed Test Reports

These parameters can be seen implemented in many page speed testing tools like WebPageTest and Google PageSpeed.

How To Improve Core Web Vitals Ranking Factor
Reports – How To Improve Core Web Vitals Ranking Factor

As you can see, they have already scanned our website for the past 30 days, and whichever URL we choose from our site and whatever report it gives, it does display the Origin Summary and clearly says that our website “does not pass” the Core Web Vitals ranking factor.

How Important are Core Web Vitals for SEO?

Google says they will use improved core web vitals as page experience signals, in case there are several pages with equally great, relevant content. So, optimizing the core vitals should not be prioritized over quality content, search intent, and page authority.

How to Improve Your Core Web Vitals

How To Improve Core Web Vitals Ranking Factor
GTmetrix Report – How To Improve Core Web Vitals Ranking Factor
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If you want to know how your website performs with Google’s Core Web Vitals and how to improve core web vitals, the company has helpfully provided some useful tools to help you get to grips with your website’s vital signs and give it a regular health check.

These include:

  • Search Console
  • PageSpeed Insights
  • Lighthouse
  • Chrome DevTools
  • Chrome UX Report
  • Web Vitals Extension

Each of these can help you monitor your Core Web Vitals in different ways to improve core web vitals. We suggest taking a deep dive into each of these tools to understand better how they can help you improve Core Web Vitals and boost your search engine rankings.

Improve Your LCP to Improve Core Web Vitals

According to Google, these are the most common causes of bad LCP, and suggestions on how to optimize them to improve core web vitals:

  • Slow server response times
    • Optimize your server
    • Route users to a nearby CDN
    • Cache assets
  • Render-blocking CSS and JavaScript
    • Minify CSS
    • Inline critical CSS 
    • Minify and compress JavaScript files
    • Minimize unused polyfills
  • Slow resource load times
    • Optimize and compress images
    • Preload important resources
    • Compress text files
  • Client-side rendering
    • Minimize critical JavaScript
    • Use server-side rendering
    • Use pre-rendering

Improve Your FID to Improve Core Web Vitals

To improve your First Input Delay, you can do the following to improve core web vitals:

  • Break up Long Tasks
  • Optimize your page for interaction readiness
    • First-party script execution can delay interaction readiness.
    • Third-party script execution can delay interaction latency.
  • Use a web worker
  • Reduce JavaScript execution time
    • Defer unused JavaScript
    • Minimize unused polyfills

Improve Your CLS to Improve Core Web Vitals

Improving the Cumulative Layout Shift can be achieved by optimizing the following causes of poor CLS to improve core web vitals:

  • Images without dimensions
    • Always include width and height size attributes on your images and videos
    • Each image should use the same aspect ratio
  • Ads, embeds, and iframes without dimensions
    • Statically reserve space for the ad slot
    • Take care when placing non-sticky ads near the top of the viewport
    • Eliminate shifts by reserving the largest possible size for the ad slot
    • Choose the most likely size for the ad slot based on historical data
  • Dynamically injected content
    • Avoid inserting new content above existing content
    • Reserve sufficient space in the viewport
  • Web Fonts causing FOIT/FOUT
    • Modify the rendering behavior of custom fonts with font-display
    • The Font Loading API can reduce the time it takes to get necessary fonts
    • Use <link rel=preload> on the key web fonts

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Audit Your Site for Security Issues

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Along with mobile usage functionality, website security will also play a role in determining the page experience. Google is committed to ensuring that SERP websites are secure for users to view, without the risk of security issues.

The main security issues to be aware of are malware, unwanted software, phishing, and deceptive content.

An easy way to check whether or not your website has issues that could put your users at risk and look at the Security issues report in Google Search Console.

How To Improve Core Web Vitals Ranking Factor
Security Issues – How To Improve Core Web Vitals Ranking Factor

This report can be found under the Security & Manual Actions heading.

How To Improve Core Web Vitals Ranking Factor

Clearly, it is early days, and it seems Google is indexing websites again based on these web vital parameters, and user experience will be a key factor now in SEO. Site speed has been a ranking factor for years now, but this takes that to the next level. Simple page load time is not enough.

Final Words – Improve Core Web Vitals Ranking Factor

When it comes to search engine rankings, user experience becomes more important. While high-quality content and a well-thought-out SEO plan should remain one of your top priorities, it’s important that you think carefully about user experience and how you can improve core web vitals ranking factor.

Google put site speed and user experience front and center again. We’ve always looked at SEO as a priority. Although the tips mentioned above can help you improve Core Web Vitals ranking factor scores, you really should do this to offer your visitors a better user experience.

Have you checked your Website Core Web Vitals? What are your reports suggesting? Feel free to comment below. We will be happy to assist you further.

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