Optimize Backlinks Strategies With These Do’s and Don’ts

Here are a few additional strategies that might help or hurt your site when planning out your backlinking strategy and the reasons why:

The Do’s to Optimize Backlinks Strategies

Link building has been an effective strategy for achieving high PR with Google rankings.

Do Scope Your Own and Competition’s Backlinks


For this, you will log into one of the main search engines and type in special search terms to pull up information on your own or your competitor’s backlinks. It’s like an online business spying.

Do Offer RSS Feeds

If you offer people looking for content, an RSS feed to content on your site, they will automatically backlink to you.

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Keyword Research and Targeting

When building links that scale, it’s all about providing relevant content, so that people will keep linking to it. Keyword targeting is an important aspect of that.

Do Lateral Linking

Add content to popular social networking sites like YouTube or Facebook with a backlink to your site. If your content goes viral, you can end up with many quality links going back to your website

Do Press Releases

If you have noteworthy news, you can write up a press release and send it out to sites that publish new announcements.

Please include attribution to Monitor Backlinks with this graphic.

The Don’ts to Optimize Backlinks Strategies

Don’t Do Backlink Bombing

If you own more than one site (and start to put in reciprocal interrelated links for all your sites in a massive bombing), Google will penalize you.

Don’t Accept Spam Blog Comments


Approximately 90% of the comments are spam. You have to moderate all comments prior to approval. Never accept comments without real names. If “cheap design” says that your content was great and leaves a link, hit the spam button as fast as you can.

Link to Low-Quality Content

Link building is a gradual process, making many of us restless. For quicker results, many adopt unfair means to build links. 

You always do thorough research on a website before building links to not end up with low-quality backlinks.

Optimize Backlinks Strategies

They try getting backlinks from any website without caring much about its domain authority or spam score.  As a result, their sites often end up getting linked to low-quality content that hurt the site’s reputation.

Don’t link to penalized websites

Always pay very close attention to what websites you are linking. Linking out to bad sites can decrease the value of your site. Never link to untrusted sources.

Don’t Do Link Exchanges

Reciprocal links are outdated, and you should stay away from this technique.

Don’t Publish Low-Quality Content


While it’s important to have a lot of content on your site, you’ll be penalized by Panda if the quality is low, especially if your content is very thin and short.

Fall for Spammy Paid Links

Paid link-building is easier to implement than manual link building. Many spammy sites can trick you into building links in exchange for a sum of money. 

Usually, such easy to build paid links are offered by spammy sites. So, be careful before agreeing to such paid links, double-check the site’s authority, relevancy, and ensure that they are relevant to your niche industry. 

Don’t Suggest Specific Anchor Text

Suggesting specific anchor text to webmasters is an outdated and unhelpful SEO tactic. To avoid rewarding sites with unnatural “keyword stuffing” in their content, Google favours sites that show a healthy variety of anchor text in a site’s backlink profile.

We recommend you allow webmasters, editors, and writers to decide what anchor text to use when adding your link to their site.

Optimize Backlinks Strategies

When Google notices an unnatural amount of links with the same anchor text pointing to a site, it’s at risk of being penalized.

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Don’t Engage in Black-Hat Link Building Tactics

Over the years, there’ve been several tactics designed to shortcut natural search engine rankings. Examples of these tactics include:


Cloaking: Attempting to deceive by presenting different content or URLs to search engines and users.
Hidden text links: Attempting to hide the appearance of stuffing keywords on a page makes them hard to find (e.g. white text on white background, locating text behind an image).
Injecting links: Hacking into a site you don’t own to insert a link.

• More, more, more

The more back links you get the better so continue to keep working on your back linking strategy on ongoing basis forever, not just when you launch your new website. One of the quickest ways the search engines are going to realize that your back links are real is if you have a huge surge of back link building activity right when your site launches and then it stops immediately in the near future.

Conclusion – Optimize Backlinks Strategies

Building backlinks is an essential part of a winning SEO strategy, as every link that leads back to your website has the potential to improve your traffic, conversions, and ranking in the online world. Use these techniques to analyze your competition’s backlink strategies and capitalize on their success.

In order to show natural growth and look like a truly important site in your niche you’re going to need to continue to build your back links on an ongoing basis for the life of your website. This is not a part-time job unless you want to make part-time money, to put in the time to continually build your back links your website will rise in the search engines faster than you can imagine.

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