Invalid activity is one of the most common things which scares every new AdSense publisher. As per a recently published AdSense statistics report, almost 72% of the AdSense account got disabled and banned due to invalid click activity.
A group of students also researched the webmaster’s view and thought about their AdSense account getting disabled due to invalid click activity. Most webmasters said that they neither clicked on their own ads nor provoked anyone to do so.
They feel that Google disabled their account so that they won’t have to pay them anymore. Also, some said, “it’s a Google scandal to fool webmasters.” If you are one of the invalid click activity victims, trust me, there is nothing to do with Google; it’s all you and your site.
Today in this article, we will explain what Invalid Click is in Google AdSense and, most importantly, how you can prevent your AdSense account from getting blocked due to invalid click activity. If this feels interesting to you, then keep reading.
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What is invalid click activity in AdSense?
As per definition, a click is generated as an outcome of keen interest in the ad or product showing on the screen, and if the user clicks on the ad, it will be counted as a legit click. If the user clicks on the ad without even having any interest in whatever is showing on the screen, it will definitely be counted as an invalid click.
If a user just keeps clicking every single ad shown on his screen, it can also be taken as an invalid click activity. Because logically, no one on this internet could be interested in every single ad showing up on his / her screen.
How Google does know all this?
Google uses very sophisticated human alike bots that crawl pages just how we see them on screen. Besides that, Google has few more advanced bots and algorithms, especially for the Adsense program.
This is their major revenue source, and they do not want to compromise their quality in this competitive market. Google also uses a mouse tracking algorithm that every user’s mouse pattern on the sites uses AdSense. Depending upon their mouse pattern, google checks their psychology behind clicking on those ads. It’s a very complex process with many complex algorithms.
How invalid clicks happens on our site?
As I’ve already described what invalid click is still many webmaster claims that they neither did it nor provoked anyone to click on their ads. From a judging perspective, it almost sounds like a thief claiming that he didn’t steal anything. Funny right? Though I’m not saying that every webmaster is lying about the invalid click activity on their site.
This is how it happens. Some webmasters don’t even know the Google Adsense Policies and hence make mistakes which google doesn’t forgive, and in the end, they blame Google for their own mistake. But many webmasters are telling the truth. They follow every Google policy but still get disabled due to invalid click activity. How does it happen, right?
It is technically called “Adsense Cyber Fraud Attack” – a specific attack towards AdSense users to generate fraud, click and block your AdSense account. There are no specific reasons behind all these attacks and no specific motives also.
The only common motive they have is they have Google and its product, mainly AdSense, and hate AdSense account holders. As a statistical result of a research paper, major invalid click activities are triggered in the home country of the author or webmasters.
These are specially done by the webmaster’s close people and friends who are not happy with his / her web success. So, they do invalid click on your site to stop the major income you have on your site. Besides this, few countries from which these major attacks are mainly China, Russia, Pakistan, Ukraine, and Belgium, etc. Some hackers from this country do this so that your AdSense account gets disabled and you lose your major income source.
Why Cyber Fraud Attackers do all this?
Well, human psychology is one of the most complicated things on earth. So understanding human emotion and reflexes is as hard as living on Mars. Nobody actually knows why these people want to harm AdSense users, and why did they get in return.
Maybe they do this because they love to see other people suffer, or maybe they take revenge on his/her own AdSense disabled account on other AdSense publishers. Nobody actually knows because AdSense cyber fraud attacks can be made by your dearest friend or neighbor or even someone far from your country.
How to get rid of Adsense Cyber Fraud Attack?
When you paste your AdSense code into your website, it is by default set to show everywhere on the earth. You can’t change that. The way to save yourself from these AdSense attacks is not sharing your AdSense approval or success stories with anyone who envies you and, secondly, blocks showing ads for all the mentioned countries above. Any user from these countries never sees AdSense ad content on your site, and if they can’t see the ad, they can’t initiate invalid activity on it.
Blocking ads for specific countries is not as easy as it sounds, basically for a non-techie user who has no development & coding experience. There are few tools available like Google Ad Manager or other ad management tools that support the filtering country and show ads.
If you are a coder or want more customization capability towards this matter, you can develop your own plugin or write your own code to archive the outcome you want. As there is no popular and trusted WordPress plugin to do this work that I’m aware of, I cannot mention any plugin name here.
Just one thing make sure when you develop your own plugin or write your own code, do not try to hide ads in your site by using CSS or jQury or any front-end language. As I said Googlebot crawl your site like the way other user does along with that Googlebot also crawls the page source code, CSS and js file.
As you cannot change the raw page source code by using any front end language, google will find that and DISABLE your AdSense account. Hiding AdSense ad having the ad code on the page is also against Adsense policy. So I’ll suggest you do this using server-side language like PHP. The ad code only shows up in the source code when the page is visited from any whitelisted country.
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How to fight these AdSense invalid clicks & click bombing activity effectively?
In the last couple of months, the AdSense account banning due to the invalid click activity increased exponentially. Sometimes the rivals click on their competitor’s website ads to ban their AdSense account, and people use bots to click on your ads so that your AdSense account gets blocked for inactivity reasons.
Many people have personally contacted me several times, asking for a solution to help them. But as AdSense is a very complicated system with many complicated algorithms, it’s not that easy to design an algorithm or write codes to fight this off.
My AdSense account is already disabled due to invalid activity
Well if your AdSense account is already been disabled by Google due to an invalid activity reason, I will first suggest you make sure your site follows every single Google AdSense Policy. After doing all this, try to find the core source behind the invalid activity on your site. If you are 200% sure that it didn’t happen due to your fault, feel free to submit an Invalid Activity Appeal at Google. But make sure every AdSense account has only one appeal chance. So, if your appeal gets rejected, your account is permanently banned from AdSense.
The term “Invalid Activity” may sound very light, but many things are going behind the scene. Ensure your AdSense account is safe, and people from the fraudulent country do not see your ads. Besides blocking ads on cyber fraud, countries will also increase your CPC value on AdSense, as you are delivering ad content to the proper audience.
Have you ever faced the horrifying invalid activity in your AdSense account? Is your AdSense account also get blocked due to invalid activity? Is there anything else you have done to prevent invalid activity on your site? Let me know in the comment section below.