There is no doubt in the fact that Blogging is not an easy task. It is so hard that 9 out of 10 blogs do not get successful online. Yes, the success ratio of blogging is less than 1% only.
Always remember, if you’re looking for a quick and easy way to succeed, blogging is not for you. There is no place for people who start a blog with the hope that they don’t need to work hard.
Trust me, blogging is not for such people. In fact, according to me, blogging needs more hard work compared to any others work.
The reasons for the same are given below in this article. This blog post will share the top reasons why bloggers fail and why is blogging so hard and only a few percentages of bloggers get successful online.
Understanding the Basics of Reasons Why Bloggers Fail:
Many new bloggers start out with the mindset of doing it as a hobby or a pet project. While there is nothing inherently wrong with that, a whimsical approach can be a recipe for disaster if you also have expectations of eventually making money or building an audience with your blog.
As with any other kind of business, making inroads often means being intentional. You have to set smart specific, measurable, achievable, realistic, and time-bound targets and then work towards them.
- What main problem will your blog address?
- Who are the people that will be interested in your content?
- How many pieces of content will you deliver each month?
- What social platforms will you use to share your content with readers?
- What methods of promotion will you use?
- How many readers and followers do you want to have by the end of year 1, year 2, etc.?
Another mistake where lack of clear intent is concerned is not focusing on a specific problem. For example, your blog is supposed to be about pet care but it seems every other blog post is on some random topic such as crypto mining or app building.
In such a case, people will be confused about what to expect and will avoid your blog. If you have several passions and want to blog about each, it is best to build a separate website for each. Otherwise, you run the risk of alienating your audience and your blog will likely fail.
So, What are we waiting for? Let’s discuss those reasons below in detail.
Why is Blogging So Hard?
If you’re under the assumption that you will leave your 9 to 5 job, start a blog, and enjoy life. Let me tell you, you’re wrong. Blogging is not as simple as you’re thinking. Blogging is not for the people who called 9 to 5 works as hard work.
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To keep it simple, let me tell you straight. If you’re not comfortable working for at least 8 days, your blog will never get successful. A blogger works almost the entire day even though it gets successful.
Yes, these are the perks of being a blogger. If you’re a blogger you can work from anywhere and need to work at any time. There may be cases where you need to also work overnight for any specific projects or tasks.
Let’s understand this in simple language. You are welcome if you want to stretch yourself beyond 9 to 5. But, if you think you are working so hard and 8 hours job is too bigger for you, blogging is not a cup of tea for you.
Blogging is for people with high ambitions. Now, without wasting our time. Let’s discuss the top reasons which made blogging so hard.
1. No Entry and Exit Barriers
This is the first reason why is blogging so hard. Being easier to start and exit, many people start a blog online. Now, because of this, the number of bloggers get increased online, and thereby competition level also gets increased.
Let’s understand this with a simple example. Suppose there are 10 blogs with 1 post each. Now, in such cases, the total number of blog posts online will be 10 only.
Next, Search Engines including Google has the capability to show 10 posts per page. So, in this case, all blog posts will appear on the first page of the search results.
But, what if there are a thousand blogs online? In such cases, you need to compete with each other to rank in the top 10 positions. Right? So, free entry and exit made so many incapable people enter and increase the competition.
Do you know, more than 90% of blogs are closed in the first year only? Furthermore, over 8.5 million blog posts were published per day in the last 2 years.
So, just think about- What 90% of bloggers contribute online? And, how hard they made your blogging journey.
2. Not Getting Enough Traffic
This is the second top reason why bloggers fail. If you’re under the assumption that you will start the blog and people will find you online automatically, you’re incorrect.
That is not possible online. With millions of blog posts getting published every day, it is very difficult to find views on your blog post. Always remember, 90% of blog posts remained untouched virtually online. In short, these blog posts are not found by viewers online.
This situation will get more worsen when your blog is new. Blogs younger than a year face this problem commonly. Such kinds of bloggers don’t have enough blog posts and subscribers as well.
Hence, it becomes very difficult for them to get views and thereby get popular. Obviously, blogging success is directly related to the traffic received on a blog. If more traffic is received, the blog will get successful easily.
3. It Takes Money to Make Money
This is true in any business venture. Blogging is no exception. You’re actually going to have to spend money to make money. Now, before you click out of this page and say “screw that!” let me share the good news.
Blogging is one of the only legitimate businesses that you can start for just a few hundred bucks and still make money from it.
You can seriously buy a domain name for a few bucks from NameCheap, buy a year of hosting for under fifty bucks from Hostinger, use a free theme, and have your own blogging website set up today.
Blogging is a great option for people that want to start a business on a budget, but just like any business, you will eventually have to invest some money if you want to grow. You might eventually choose to invest in a paid website theme, an automation tool, a course, a helpful plugin, or a virtual assistant.
There are quite a few things in this business that are worth the small investment, especially if they help you with efficiency, growth, or increased income. But in the beginning, the investment will be very small and manageable, so don’t let it scare you!
4. Stay Motivated to Publish Blog Posts
Being in high competition and not getting traffic to blog posts will make you demotivated highly.
Next, you will start getting frustrated and can’t keep your calm. Eventually, you will quit blogging and loss everything.
Further, even writing a blog post will be different from writing on paper offline. Unlike, writing on paper, writing a blog post also requires a knowledge of ‘Keyword Research. You should know how to create good content online. Without that, you can create an awesome blog post online.
In the initial period, after publishing a few blog posts, you will get bored and will not have any ideas to write future articles.
Trust me, writing and publishing a good article is not so easy. It is really very hard to write and publish great content online.
5. Bloggers Fail Because They are Self-Promotional
Companies sometimes use their blog as an extension of their advertising, using articles to advertise products and services in the same way they would leverage their brochures. As tempting as it is to treat your blog as a direct lead generation tool, this is often far too overt an approach.
Consumers favor information and interactions that will help them make their final purchase decision. The primary goal of your blogging strategy should be to inform and educate in a way that will humanize your brand. While you can include subtle Calls-To-Action within your text, make sure that they seem organic, and fit in seamlessly with the rest of the article.
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Things to Remember Related The Top Reasons Why Bloggers Fail: Is Blogging Hard?
If you’re new to blogging and reading this article to ease this journey, I have some working tips for you.
I am in this industry since 2007 and, after working for years, I can share my working strategy to ease this journey and make it easier.
Here are a few do’s and don’ts for you to make the blogging life easier online:
Do’s to Make Blogging Easier:
- Keep posting great content online. No matter whether anyone is reading or not? Please do not get demotivated immediately.
- Invest your time in Search Engine Optimization. SEO is very important to build a successful blog online.
- Keep it simple. Do not overdo anything. Whether it’s website designing or search engine optimization, please don’t overdo this.
- Do not quit your full-time job without establishing your blog first. Proper financial support is required to create a successful blog online. If you don’t have any job or financial security on hand, try to find one. In no case, rely on blogging without any financial support for an initial period.
- Enjoy blogging without thinking too much.
Don’ts to Make Blogging Easier:
- Get demotivated and stop working.
- Quitting the blog in the first year of starting it.
- Following your online influencer blindly.
- Using shortcuts for short-term results.
- Quit job without any planning and financial support.
FAQs About Reasons Why Bloggers Fail:
Here is some frequently asked question been asked when it comes to blogging. I hope the below FAQs will answer all your queries about blogging life and its journey.
Is blogging easy to learn?
Yes, blogging is easier to learn if you’re dedicated to it. For the initial period, you will find some difficulty in learning it. But, after some time, you will enjoy doing it.
Is it hard to be a successful blogger?
Being a blogger is easier but being a successful blogger is very hard. You really need to work very hard to be a successful blogger online.
Do most bloggers fail?
90% of bloggers get failed in the first year of blogging. And, out of the remaining, less than 1% of bloggers get successful online.
What is the most difficult part of blogging?
Staying motivated, Publishing great content, and Getting traffic are three difficult parts of blogging online.
How difficult is blogging?
Starting a blog is an easier task but making it successful is too hard. Furthermore, the first year is the hardest part of the blogging journey.
Why blogging is so hard for the first year?
During the initial period, you are new to blogging and did not get enough traffic to your blog. This makes you demotivated and thereby you quit early.
Conclusion on Reasons Why Bloggers Fail
There are many other things that can contribute to blog failure. However, the reasons mentioned above are among the most common. If you manage to avoid these setbacks, you will have a great chance of meeting your long-term blogging goals.
If you’re a beginner and reading this blog post, please follow the dos and don’ts given above and make your blog successful.
However, if you’re an expert in blogging and find anything missing from the above article, do share it with us. Please share your journey. How hard was your journey and what did you do to make it easier?